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‘Just Put it on the Intranet’ is Not a Strategy
Employee Content Experience Stan Chambers Jr 12/11/25 Employee Content Experience Stan Chambers Jr 12/11/25

‘Just Put it on the Intranet’ is Not a Strategy

‘Just put it on the intranet’ treats publishing as a solution when the real problem is experience design. This post explains why intranets fail when content isn’t designed around employee journeys, trust, and action.

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Most organizations don’t have a content problem

They have an experience problem

The Employee Content Experience Playbook reframes how employees actually find, interpret, and trust information inside enterprise systems. It explores why content fails even when it’s accurate, how confidence breaks down at scale, and what clarity really requires in modern digital workplaces.

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