What Employee Content Must Do in 2026 (That Maybe it Didn’t Do In 2025)
Employee content in 2026 must move from volume and activity metrics to clarity, trust, and systems that actually support how work gets done.
Why Most Organizations Don’t Have a Content Problem
When employees are confused, the instinct is to create more content. This post explains why confusion is rarely a content problem and how designing better content experiences reduces friction, builds trust, and improves adoption.
Why ServiceNow Articles Fail Employees
ServiceNow knowledge articles often fail not because they’re wrong, but because they’re designed like documentation instead of answers. This post explains why experience design, findability, and ownership determine whether employees trust self-service or bypass it entirely.
‘Just Put it on the Intranet’ is Not a Strategy
‘Just put it on the intranet’ treats publishing as a solution when the real problem is experience design. This post explains why intranets fail when content isn’t designed around employee journeys, trust, and action.
Content Experience is a Productivity System
Employee productivity isn’t driven by better writing - it’s driven by whether employees can find trusted answers quickly and act without hesitation. This post explains how broken content experiences quietly drain productivity, engagement, and trust at scale.