Why Video Belongs at the Top Of Your ServiceNow Knowledge Articles
Employees don’t arrive at ServiceNow knowledge articles ready to read. They arrive confused, stressed, or mid-task. This article explains why video belongs at the top of knowledge articles and how early orientation, not more text, determines clarity, confidence, and self-service success.
What Employee Content Must Do in 2026 (That Maybe it Didn’t Do In 2025)
Employee content in 2026 must move from volume and activity metrics to clarity, trust, and systems that actually support how work gets done.
Why Most Organizations Don’t Have a Content Problem
When employees are confused, the instinct is to create more content. This post explains why confusion is rarely a content problem and how designing better content experiences reduces friction, builds trust, and improves adoption.