Why Video Belongs at the Top Of Your ServiceNow Knowledge Articles
Employees don’t arrive at ServiceNow knowledge articles ready to read. They arrive confused, stressed, or mid-task. This article explains why video belongs at the top of knowledge articles and how early orientation, not more text, determines clarity, confidence, and self-service success.
Why Content Fixes Fail When Experience is the Problem
Most organizations respond to employee confusion by fixing content, but the real problem isn’t writing. It’s how content is experienced. This article explores why adding more content often makes things worse, how experience failures quietly erode trust, and what leaders must understand before attempting to fix employee communications.