Is your content helping or quietly hurting employees?

A practical self-check to identify content debt before trust, self-service, and AI adoption break down.

Here’s the Problem:

Most organizations don’t realize they have a content problem…

…until employees stop trusting what they find.

They hesitate.
They ask “just to be safe.”
They save local copies.
They bypass systems entirely.

The Content Debt Self-Check helps you spot those early warning signs before confusion turns into lost productivity, rising case volume, or failed AI initiatives.

This isn’t a content audit.

It’s a behavior-based diagnostic designed to reveal whether your content is working as an experience, not just an artifact..

  • The checklist helps you assess content health across any environment - ServiceNow, intranets, knowledge bases, wikis, or all of the above - by focusing on how employees actually behave.

    You’ll evaluate:

    • Trust and confidence signals

    • Findability and real-world search behavior

    • Duplication and content drift

    • Ownership and accountability gaps

    • Lifecycle and maintenance reality

    • Cross-system consistency

    • Experience under pressure

    • Governance effectiveness

    If content debt exists, this self-check will surface it clearly and quickly.

  • This self-check is designed for those responsible for clarity at scale, including:

    • Internal Communications leaders

    • HR and People Ops teams

    • IT and ServiceNow owners

    • Knowledge managers

    • Digital workplace and intranet teams

    • Governance council members

    If employees rely on your content to make decisions, this applies to you.

    • A practical checklist you can complete in minutes

    • Clear signals of where content debt already exists

    • Language to discuss issues without blaming tools or teams

    • A shared framework for HR, IT, and Comms conversations

    • Insight you can use before launching AI, search, or automation

    No scoring gimmicks.

    No vendor bias.

    Just clarity.

If content can’t be trusted, it can’t do its job.

The Content Debt Self-Check helps you see the problem before it shows up in behavior, case volume, or failed AI efforts.

Get the self-check